Featured Article
Promote Your Website Offline
Promoting your website offline refers to creating awareness about your website without using email, the web etc. These efforts don’t have to cost a lot of money and simply make better use of those small windows of contact you have with your customers. Your goal is to get customer (& potential customers) to remember your online address so they think of you first when they’re ready to buy. Not every idea here will apply to your business. The goal is to get you moving on any missed opportunities that make sense for your business.
Understanding Search Engines
Have your ever struggled to understand why your website appears on page four of Google while a competitor is sitting on page one? Understanding how search engine look at your website and the content it contains you can write that content in a more meaningful way. That can raise your search engine results and lower your frustration.
Does your Website Suck?
Your website can suck for a variety of reasons. While a poor visual design is probably the most common reason a website might suck, there are a lot of other reasons and you may never even know they exist. What’s working against your website, and, ultimately, against your business?
